Offer users a 360-degree view of both structured and unstructured business content from a single interface, providing content in context without the need to switch between different applications. Gain efficiency from both the lead application and the enterprise content management tools.
And, while some processes are constrained to a single enterprise business function, such as human resources, other processes can span business areas from customer service to finance, manufacturing and delivery, with many functions dependent on the same content.Īccelerate cycle time by automating manual tasks, simplifying access and improving content collaboration. Many processes, such as Order to Pay, Hire to Retire, Concept to Launch and Make to Deliver, rely heavily on content. Content needs to be available immediately and within an application of choice, whether CRM, ERP, HRM, a marketing automation system, productivity software or any application a user chooses to support their work.Ĭontent is the fuel that drives business process, not just a corporate asset to be controlled and protected. Users want access to the content when and where it’s appropriate to their task and in an easy-to-work with format. It’s no longer enough for ECM solutions to store, retain and, ultimately, delete content, since content is an organization’s most valuable asset. What is ECM Integration?Įnterprise Content Management (ECM) refers to a set of processes and technologies that manage information flows across the organization, from capture through to archiving and disposition.ĮCM is constantly evolving, as are the expectations of its users. Close the content and insight gap by integrating ECM into core business systems and processes from CRM, marketing and sales to ERP/procurement and HRM. Sixty-six percent of organizations say their most significant challenge is content scattered in silos. Integrate Content to Boost Business Processes